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For Immediate Release
NetRatings, Inc.:Sally Blodgett(408)941-2932
Nielsen Media Research:Rich Coyle(212)708-7778
NIELSEN//NETRATINGS LAUNCHES INTERNET MEASUREMENT SERVICE
First To Report Comprehensive Site and Advertising Data
NEW YORK, MARCH 22, 1999- Nielsen Media Research (NYSE: NMR) and NetRatings, Inc., today launched their new Internet measurement service ? Nielsen//NetRatings ? and began providing customers with the most comprehensive and reliable web site and advertising measurements available.
The new service combines unique Internet use and banner tracking measurement technology, and the highest-quality on-line research panel in the industry. At launch, the Nielsen//NetRatings panel includes more than 9,000 users providing data as they surf the Web, move within sites, and are exposed to ad banners.
Nielsen//NetRatings' data represent the universe of people with home Internet access. The data are collected on a 'real-time' basis and sent to Nielsen//NetRatings electronically via the Internet as activity takes place, and aggregated information is available to customers weekly. The service enables customers to compare and contrast information on a weekly, monthly, quarterly or yearly basis, enabling them to plan Internet campaigns and promotions with confidence.
Nielsen//NetRatings data enable site publishers, advertisers and agencies to track audience exposure to Internet ads, target specific demographic groups, do extensive campaign analyses and analyze competitors' advertising and campaigns. The service' comprehensive reporting includes summary information on overall Internet use, including sites most visited and the leading advertisers. Extensive audience demographic data are provided on a summary basis as well by specific Internet domains and by property, which is a composite of a company's various domains. Nielsen//NetRatings also captures and displays actual ad banners, and provides demographic reports on the people viewing each banner.
Nielsen//NetRatings is the first offering from a strategic alliance between the companies which was announced in October 1998. Initial media customers include Amazon.com, AltaVista, iVillage, TV Guide, The Weather Channel, USA Today and Yahoo. Advertising agency customers include: BBDO, Bates USA, Cox Interactive Media, OgilvyOne and Starcom IP.
'Reliable and comprehensive audience information fuels the growth engine of any medium,' said John A. Dimling, president and chief executive officer of Nielsen Media Research. 'Nielsen//NetRatings data will help power and shape the growth of the Internet by enabling all users to plan and measure how to best use cyberspace.'
'Nielsen//NetRatings information combines the ingredients essential to valuable Internet research ? excellent measurement technology, a sample representing U.S. home Internet users, and timely data reporting through a powerful on-line system,' said Dave Toth, president and chief executive officer of NetRatings, Inc.
The new Nielsen//NetRatings service provides comprehensive data based on the industry's most advanced Internet activity measurement technology. The service derives data from the industry's leading research panel of U.S. Internet users. Using data collection software installed on panel members' computers, Nielsen//NetRatings reports:
* Site activity: Sites visited, duration of visits, and duration and frequency of sessions.
* User Demographics: Age, sex, education, occupation, income and ethnicity.
* Advertising Activity: Advertising banners by site and advertising exposures by demographic group.
The Nielsen//NetRatings panel, which is based on statistical sampling and high-quality recruitment methods, includes more than 9,000 users in randomly selected U.S. households. It will be expanded to more than 12,000 users by June. The panel is designed, recruited and managed by Nielsen Media Research, which has provided high-quality audience information on television audiences for nearly 50 years.
Projections are based on a regular enumeration of the U.S. Internet population, which helps ensure the panel accurately reflects the fast-growing user community and, thus, provides data projectable to the entire current user population. The January 1999 enumeration revealed, for instance, that 35 million U.S. households had Internet access, an increase of 43 percent compared with the 24.5 million households with Internet access in the first quarter of 1998. These 35 million households are approximately 34% of the households in the U.S. These households represented approximately 97.1 million people, or 36% of the total U.S. population.
NetRatings, Inc., a Web audience research company, provides Internet advertisers, marketers, site publishers, media planners and Web professionals with comprehensive information about Web user interaction with Web sites and ad banners. The company's innovative data collection technology, NetRatings Insight software, captures detailed Web usage information and compiles data with in-depth demographic profile information. More information on Nielsen//NetRatings is available at: URL(http://www.nielsen-netratings.com) .
About Nielsen Media Research
Nielsen Media Research is the leading provider of television audience measurement and related services in the United States and Canada. Its National People Meter services provide audience estimates for all national program sources, including broadcast networks, cable networks, national syndicators and Hispanic networks. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 44 markets. In addition to providing television audience and Internet measurement services, Nielsen Media Research also provides competitive advertising intelligence information through its Monitor-Plus service. More information on the company is available at the company's Web site: URL(http://www.nielsenmedia.com) .
This news release includes statements that may constitute forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Nielsen Media Research believes the statements are reasonable, it can make no assurances that such expectations will prove to be correct. This information may involve risk and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risks associated with competition in the market for audience measurement, Internet or other measurement services; the ability to develop new or advanced technologies and systems for the company's business on a cost-effective basis; the ability to timely and cost-effectively resolve any problems associated with the Year 2000 issue; the results of litigation and other contingencies affecting the company; the ability to successfully achieve estimated effective tax rates and overhead levels; regulatory and legislative initiatives; leverage and debt service (including sensitivity to fluctuations in interest rates); compliance with covenants in loan agreements; the ability to obtain future financing on satisfactory terms; deterioration in economic conditions, particularly in the media or other industries where customers operate; and other factors detailed in the company's Securities and Exchange Commission filings.
(c)Copyright 1999 Nielsen Media Research, Inc. All rights reserved.